This just "happened" to us...
This afternoon within just a few minutes . . .
I began to realize more of who we are at Innova and what type of coffee company we have become. Notice I say, “We have become.” What exactly happened in a few minutes time to solidify in my mind something so profound and evident? The US mail delivered a package nestling bags of beans from another city in the southeast. Then two different local roasters personally delivered boxes filled with amazing origins that by tomorrow morning, would be gracing the pallets of our beloved Innova customers with taste notes to delight.
“Do you roast your own beans?”
In the past 2 years we’ve been asked this obvious question to which some would be hesitant in answering no--But not Innova. We began by partnering with one amazing roaster who came alongside us to see our dream of opening a coffee cafe come true. Not too long after this, another roasterie grew in Birmingham and was becoming a front runner in the field. We knew we had to source those beans as well. And of course many of you know our son is in Chicago working for an incredible roaster. Without a doubt we would support him and before we knew it, we would receive special deliveries from the north from our son.
So while we weren't looking, it happened.
While we were busy serving coffee day-to-day, growing our company, and developing a start-up according to our vision, something happened to us. We became a “multi-roaster” shop. Though this was not our original intention, it has become quite an endearing experience, as we have continued to get to know more and more roasters around the country who are doing stellar things in the world of coffee.
What does this mean for you as our Innova family?
Many of you have noticed and have come to expect new and fresh bags on our shelves as well as roasters and origins on our pour-over menu. One person said, “This is like a coffee boutique!” We love that! We have a passion for building relationships with multiple roasters and love to try new things out with you in mind.
Our pour-over menu and coffee cupping events are two of the ways we introduce to you the best coffee. We want to share with you our passion in extracting and roasting with excellence, a great cup of coffee. This is our desire and why we take the time and care that we do.
We love it!
Our in-house mantra is “A passion for people drives passion for product.” This couldn’t be more evident than in the fact that we have become a multi-roaster shop. Joining with the other fine people doing food and beverage in our amazing city of Birmingham, we are proud to be offering such an extraordinary coffee experience.